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Lead grading and lead scoring aren’t interchangeable. Here’s how splitting them helped me qualify leads faster, avoid false positives, and improve sales and marketing alignment.

A lot of companies say that they are customer centric… but saying that you build your services and products for customers doesn’t happen by accident. First thing’s first… it all starts with developing trust. Today’s customers have more data at their fingertips then ever before. Knowing what customers value allows you to be a brand voice that stands out and connects you to them. That connection can keep them not only engaged, but highly loyal.

When your marketing plan hits a snag, don’t freeze—MacGyver it. Learn how to assess the situation, get scrappy with solutions, and turn constraints into breakthroughs.