The Lab Method™
Your Growth Strategy Starts Here
​
At Conversion Lab, we don’t launch campaigns and hope for the best. We start by uncovering what makes your business valuable, distinct, and built to last. That’s what the Lab Method is designed to do.
​
We’re not an agency. We don’t sell clicks, churn out creative, or flood your inbox with dashboards you don’t understand. We partner with businesses to diagnose what’s working, what’s missing, and what’s possible—then we build smart, accountable systems that convert.
​
Because the magic doesn’t happen in the ad platform.
It happens in the strategy behind it.
​
We Can’t Market What Isn’t Clear
You can’t build great creative, brand messaging, or paid strategy around something that isn’t fully understood. That’s why the Lab Method starts with discovery—not assumptions.
​
We help clarify:
-
Your unique value
-
Who you’re best built to serve (your ICP)
-
What makes your offer hard to replicate
-
Where you win—and why
​​
We don’t force an ICP—we uncover it. Through strategic intake, market alignment, and honest dialogue, we define the profile of the customer you’re most equipped to attract, convert, and retain.
Because the best marketing strategies aren’t created from scratch.
They’re unearthed from truth.
​
You Deserve More Than Templates
The Lab Method replaces guesswork with strategy. We custom-build marketing engines that are:
​
-
Aligned – With your business model, margin, and capacity
-
Repeatable – Fueled by systems, not one-off wins
-
Measurable – Built with clear data and performance goals
-
Scalable – Designed to grow with your team and tools
​​
This is marketing with a purpose. This is marketing that moves the needle.
1
Diagnose
Audit & assess your marketing system. Understand your business model and business goals.
We analyze your funnel, creative, spend, and lead flow to find what’s working — and what’s getting in the way.
2
Hypothesize
Identify your best opportunities
Using data, we develop testable strategies that prioritize ROI — not guesswork. Just clear, high-leverage moves that drive growth.
3
Prescribe
Tailored strategy + action plan
We prescribe a conversion system built around your goals, audience, and internal capacity — so it actually works.
4
Experiment
Test, launch, and learn fast
We move quickly with tracked campaigns, lean automation, and tight learning loops — adapting in real time to what works.
5
Analyze
Track what’s working. Refine what’s not.
We monitor results in real time, translate data into decisions, and continuously optimize for what actually drives conversion.
6
Scale
Build on what works — and expand it.
We deliver a clear, actionable roadmap designed to scale. Whether we execute together or hand it off to your team, you’ll know what to do, how to measure it, and where to go next.
Let’s build a marketing system that performs.
Whether you’re launching something new or leveling up what already exists, Conversion Lab brings clarity, structure, and real performance to your growth efforts.
Let’s uncover what’s possible — and build the system that gets you there.