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What We Build

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Fractional CMO Leadership

Senior marketing strategy without the salary.


We serve as your on-demand CMO — setting the vision, aligning your team, and connecting every tactic back to revenue.

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Local & Intent-Based Targeting

Attract the right people — not just more people.


From geo-fencing to intent data, we help you target high-converting audiences by location, behavior, and search signals.

Patent Preparation and Prosecution

Funnel and System Design 

Build a smarter funnel from first click to close.

We design conversion systems with structure, automation, and handoffs that make your marketing actually work — from lead capture to post-sale.

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Campaign Execution

We execute — so you don’t have to chase vendors.


From media launches to messaging handoff, we manage the moving parts with precision. Clear reporting, weekly check-ins, no missed details.

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Creative Strategy & Messaging

Messaging that connects — and converts.


We create clear, scalable messaging frameworks that speak to your best-fit buyers and drive action across channels.

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Reporting & Performance Dashboards

Turn performance into action.


Our custom dashboards turn data into clear insights — with weekly reporting that helps you move faster, smarter, and more confidently.

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Operations & Process Design

Make the business run without you in every decision.

Workflows, tech stack, SOPs, hiring plans, and team structure that remove bottlenecks and make growth repeatable. Delivered by Carrie or a vetted senior operator we bring in for the engagement.

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Accounting & Financial Clarity

Numbers you can actually run the business on.

Bookkeeping cleanup, cash flow forecasting, pricing and margin clarity, KPI reporting, and lender-ready financials. Scoped to what you need, from a one-time cleanup to ongoing oversight.

Led by Carrie Nielsen, Conversion Lab brings fractional marketing, operations, and accounting leadership to businesses that want a system that performs, not another vendor.

Contact

Info: 402.216.7997

carrie@conversionlab.online

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