Customer Targeting

Local service provider shaking hands with a client outside their storefront—demonstrating trust and connection through a local marketing strategy.

The Local Advantage: Why Your Local Marketing Strategy Matters More Than Ever

A local marketing strategy is the difference between noise and results. If you're struggling to stand out, it might be time to zoom in—not out.

Carrie Nielsen

Aug 42 min read

Close-up of a high-performance engine, symbolizing the power and precision of an intent-based lead engine designed to drive conversion.

How to Build an Intent-Based Lead Engine That Actually Converts

An intent-based lead engine doesn’t just collect names—it attracts prospects who are ready to act. Learn how to build a system that finds leads who convert.

Carrie Nielsen

Jul 292 min read

Buyer taking action—symbol of a high-intent lead

How to Build an Ideal Customer Profile That Actually Converts

Most marketers define their Ideal Customer Profile by who fits—not who’s ready to convert. This post shows you how to build an ICP that drives real action.

Carrie Nielsen

Jul 282 min read

Team gathered around a computer reviewing customer data and lead qualifications.

From ICP to MQL: When Fit Meets Timing

We all know who we want to sell to. The Ideal Customer Profile—ICP—is Marketing 101. But for too many organizations, that's where the...

Carrie Nielsen

Jul 283 min read

Building a Customer Centric Business Model Begins with Trust

A lot of companies say that they are customer centric… but saying that you build your services and products for customers doesn’t happen by accident. First thing’s first… it all starts with developing trust. Today’s customers have more data at their fingertips then ever before. Knowing what customers value allows you to be a brand voice that stands out and connects you to them. That connection can keep them not only engaged, but highly loyal.

Carrie Nielsen

Nov 15, 20223 min read