Carrie Nielsen

Admin

Owner, Fractional CMO

Profile

Join date: Jul 26, 2025

About

Hi, I’m Carrie Nielsen. I’m a marketing executive, growth strategist, and the founder of Conversion Lab. After decades leading brand and revenue strategy for billion-dollar brands, franchise networks, and entrepreneurial teams, I kept running into the same problem: marketing that looked polished but didn’t perform where it mattered—at the point of conversion.

I didn’t want to build another agency. I wanted to build a system that helps businesses grow with clarity and accountability.

Conversion Lab was created to bridge the gap between strategy and execution. I work with companies that need senior-level guidance and scalable systems without the layers or complexity. Every engagement starts with The Lab Method, our discovery process, and ends with focused, measurable progress.

If you're looking to build smarter and convert better, I’m glad you’re here.

Posts (47)

Dec 13, 2025 ∙ 5 min

Mastering Specific Audience Marketing Plans for Better Results

Marketing is no longer about shouting into the void and hoping someone hears you. It’s about precision. It’s about knowing exactly who you want to reach and crafting messages that speak directly to them. That’s where specific audience marketing plans come in. When done right, they transform your efforts from scattershot to sniper-accurate. And the payoff? Better leads, higher conversions, and a marketing system that actually drives growth.

Dec 11, 2025 ∙ 2 min

Why a Modern Fractional CMO Must Think Beyond Marketing

Today’s Modern Fractional CMO must look beyond campaigns and channels. Discover how a systems-level approach uncovers the real barriers to growth inside an organization.

Dec 10, 2025 ∙ 4 min

Effective Lead Strategies that Generate Success

Generating leads is the lifeblood of any business aiming to grow. But not all leads are created equal. The real challenge? Turning those leads into loyal clients. I’ve spent years refining effective lead strategies that don’t just attract attention but convert prospects into paying customers. Ready to dive in? Let’s explore proven techniques that will transform your lead generation game.