Carrie Nielsen

Admin

Owner, Fractional CMO

Profile

Join date: Jul 26, 2025

About

Hi, I’m Carrie Nielsen. I’m a marketing executive, growth strategist, and the founder of Conversion Lab. After decades leading brand and revenue strategy for billion-dollar brands, franchise networks, and entrepreneurial teams, I kept running into the same problem: marketing that looked polished but didn’t perform where it mattered—at the point of conversion.

I didn’t want to build another agency. I wanted to build a system that helps businesses grow with clarity and accountability.

Conversion Lab was created to bridge the gap between strategy and execution. I work with companies that need senior-level guidance and scalable systems without the layers or complexity. Every engagement starts with The Lab Method, our discovery process, and ends with focused, measurable progress.

If you're looking to build smarter and convert better, I’m glad you’re here.

Posts (51)

Mar 17, 2026 ∙ 4 min

Targeted Marketing Plans to Reach Your Audience

When it comes to growing a business, reaching the right people is everything. You can have the best product or service, but if your message doesn’t land where it matters, your efforts fall flat. That’s why I’m passionate about crafting targeted marketing plans that cut through the noise and connect with the audience that truly counts.

Mar 17, 2026 ∙ 4 min

Mastering User Experience Analysis Methods for Business Growth

If you want to turn more leads into clients, understanding how users interact with your digital platforms is non-negotiable. You might ask, how do I know what’s working and what’s not? That’s where user experience analysis methods come into play. They help you uncover the hidden patterns behind user behavior, revealing opportunities to optimize your marketing and conversion strategies.

Feb 27, 2026 ∙ 4 min

Master Effective Lead Strategies for Success

Generating leads is the lifeblood of any thriving business. But not all leads are created equal. The real challenge? Turning those leads into loyal clients. I’ve spent years refining my approach, and today, I want to share the most effective lead strategies that have consistently delivered results. Ready to dive in?